Stop the Reset Cycle: From Stalling to Focused Partner Programs That Deliver

Running a partner program can feel like pushing a boulder uphill, especially when you’re doing many of the “right” things. 

You launch new initiatives, sign promising partners, reset plans each quarter, and still struggle to see consistent results. Even at strong companies, partner programs stall not because of a lack of effort, but because they’re built on assumptions borrowed from direct sales that simply don’t hold up.

Join us for a candid, practical Q&A with Sonya Jamula, a Partnerships Growth Architect and Executive Advisor who has spent her career building partner motions that actually perform. Together, we’ll explore why many programs plateau and how to break the reset cycle by focusing on the few key factors that truly compound over time.

This session is about reality, not theory. We’ll discuss openly timelines that are too aggressive, programs that are under-resourced from the outset, and the subtle damage caused by chasing logos instead of building depth. Most importantly, we’ll focus on what it takes to design partner programs that deliver steady, measurable impact.

💡 What you will learn:

• Direct vs. Indirect Reality Check: Why direct-sales muscle memory, training, targets, forecasting, often breaks channel, integration, reseller, and co-sell motions. 
• Focus Beats Logos: How to choose lighthouse partners aligned to your ICP, define clear kill/scale rules, and stop spreading effort across too many half-bets that never get a chance to compound.
• Resourcing & Incentives That Actually Work: What “enough” really means when it comes to enablement, SE and PMM support, and AE incentives.

You’ll walk away with clearer trade-offs, sharper focus, and practical frameworks you can apply immediately. Think of it as learning from someone who’s seen where programs quietly go wrong, and knows how to course-correct without starting over.

🎁 Bonus for Live Attendees:

Live attendees can claim a free 60-minute consultation to pressure-test their partner strategy (limited slots). We’ll focus on your top blocker, map one or two viable partner motions, and leave you with a short, practical action plan you can actually execute.

Save your spot and join us live.