From Meh to Motivated: How to Activate GTM Teams with FOMO & Competitive Drive
4
3:00 PM - 3:45 PM
You’ve launched your partner program, built a strong value prop, and maybe even secured a few key wins.
But internally? Your GTM teams still see partner activities as “nice to have” rather than “need to do.”
This session is for Partnership and Channel Leaders who want to unlock real engagement from their internal teams, not through mandates or more dashboards, but by tapping into what already drives them: ambition, FOMO, and healthy competition.
Join us for a live, actionable Q&A on 4 September with Maurits Pieper, Partnerships Leader at Multiverse. Maurits will share how understanding human motivation can shift how your teams view partnerships, and how that shift can spark greater collaboration, more pipeline, and better partner outcomes.
What will you learn?
- How to frame partner wins to create contagious FOMO
- Ways to structure internal competition that boosts partner engagement
- What it takes to turn internal champions into drivers of your partner program
- Practical tactics you can use right away to build buy-in across your GTM teams
Come ready to listen, ask questions, and walk away with fresh ideas to activate your ecosystem from the inside out.
Speaker
Maurits Pieper
Strategic Partnerships @ Multiverse
My professional life has been an almost two-decade study in performance, starting on the professional basketball court in 2007, moving to the university lecture hall, and landing in the world of partnerships. My perspective comes from bridging these worlds—connecting the psychology of competition from sports with the frameworks of academia to solve business challenges.
My passion lies in building and scaling partner programs from their earliest stages. I've applied this hybrid approach to help build up partner program motions. This has involved everything from driving social impact through donation partnerships to shaping strategy with consulting partners. I’ve structured data alliances with tech giants and driven growth with e-commerce, AI, and marketing partners. Across all these different partners and experiences, the consistent finding is that unlocking growth lies in harnessing the team’s innate ambition. This focus on the team's potential has yielded powerful results; in one program, we saw partner influence grow from its infancy to 89% of all new revenue.
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4
3:00 PM - 3:45 PM