From CX to PX: Entering the New Era of Partner Experience

You’ve invested in Customer Experience (CX), trained your teams, and maybe even seen growth from it.

But here’s the catch: focusing on CX alone is no longer enough. Without your partners fully engaged, scaling becomes harder, CAC keeps rising, and growth feels like a grind instead of a rhythm.

This session is for Partnership and Channel Leaders who know partners aren’t just an extension of sales, but the real engine behind long-term growth. We’ll explore how to put Partner Experience (PX) at the center of your GTM strategy and why doing so transforms not just your partner program, but your entire business.

Join us for a live, actionable Q&A on **25 September **with Thomas Dussarrat, Founder of VIVA GTM®. With 20 years in software, Thomas has helped tech leaders worldwide scale faster by building a company-wide “Partners First” culture that reduces acquisition costs and drives sustainable growth.

What will you learn?

• Why traditional CX-only strategies are falling short
• The four pillars of PX that fuel partner engagement and profitability
• How to align your GTM teams around partners with less friction
• Practical ways to turn PX into the growth engine your business needs

Come ready to challenge your assumptions, ask questions, and leave with a blueprint for making PX the competitive edge your company can’t afford to ignore.

🎁 Bonus for Live Attendees: The first 20 people attending live will have the chance to sign up on September 25th and access a free 4-hour learning path of their choice, complete with a certificate of completion. Explore the catalog here: vivagtm.catalogueformpro.com