Cracking the C-Suite: How to Secure Executive Buy-In for Your Partner Program

Running a partner program can feel like you’re constantly making the case for your own existence.

You build relationships. You generate a pipeline. You influence deals. And yet, when budget season comes around, partnerships are still seen as “supporting” revenue rather than driving it.

If you’ve ever walked into a leadership meeting with a deck full of activity metrics and walked out with a polite nod but no real commitment, this session is for you.

Join us for a Q&A session with Gautham Pandiyan, Global Head of Cloud & SI Partnerships at Pendo. Together, we’ll unpack what it really takes to secure executive buy-in for your partner program, not just approval on paper, but genuine belief at the C-suite level.

This conversation goes beyond vanity metrics. We’ll focus on how to align your partner strategy with your company’s North Star, translate your impact into financial language executives trust, and build the kind of momentum that turns partnerships into a strategic priority.

Because at the end of the day, partnerships shouldn’t be fighting for scraps. They should be seen as a revenue engine.

💡 What you will learn:

• Speaking the Language of the C-Suite: Learn how to translate partner activity into financial metrics like CAC, LTV, and retention to build instant executive credibility.
• The “Wins Breed Wins” Flywheel: Start with influenced revenue to create early proof, build confidence, and unlock investment that fuels sourced revenue growth.
• Data-Driven vs. Emotional Buy-In: Combine clear data with compelling storytelling to turn executive approval into genuine, long-term advocacy.
• Aligning with the Company’s North Star: Anchor your partner program to the company’s top strategic priorities so it becomes essential to achieving them.

This session is grounded in reality. We’ll talk about budget conversations that don’t go as planned. About headcount requests that stall. About the internal narratives that quietly shape how partnerships are perceived.

Most importantly, we’ll focus on shifting that narrative from “we need more resources” to “we are accelerating the company’s most important goals.”

If you’re a Partnership or Channel Manager building momentum inside a growing B2B company, or a Head of Partnerships looking to strengthen your seat at the executive table, this conversation will give you practical ways to move forward with confidence.

Save your spot and join us live.