Building Data Infrastructure for Sales, Marketing & Leadership

Data teams build pipelines. Leadership wants answers. Somewhere between "the DAG ran successfully" and "here's why we're losing deals in EMEA," there's a gap that most data infrastructure never closes.

At Kestra, we've been using our own platform to bridge that gap. Our entire GTM data stack flows through a single orchestration layer that serves sales, marketing, product, and leadership without anyone waiting on the data team.

Parham will walk through how we built data infrastructure designed around business outcomes, share the patterns that make cross-functional orchestration work at scale (subflows, namespace-based alerting, Terraform deployment), and demo the actual flows that give our sales team real-time pipeline visibility and our leadership team the signals they need to make decisions.