Hubsessed

Attribution Unlocked: Session 4 - Managing an Attribution Implementation

Attribution Unlocked: Session 2 - Building an Attribution MVP

Attribution Unlocked: Session 1 - Attribution Foundations

**Goal:** Master the "missing middle" of the funnel and establish rigorous data standards.

**This session will cover:**

*   Multi-Touch Attribution Modeling
*   The HubSpot Campaigns Tool
*   UTM Governance

**CTAs:**

[Make a copy of the UTM Tracker spreadsheet](https://docs.google.com/spreadsheets/d/1EvjHlwG6cTCyUZASJFSCgZop_IeOCswofKBRXgk7qn4/copy)


Attribution Unlocked: Session 3 - Advanced Modeling, Campaigns, & UTMs

Speakers

Ryan Gunn

Founder @ Hubsessed

Em Wingrove

CMO @ Aptitude 8

Replays

Attribution Unlocked: Session 4 - Managing an Attribution Implementation

Attribution Unlocked: Session 2 - Building an Attribution MVP