Attribution Unlocked: Session 2 - Building an Attribution MVP
Hubsessed
01:16:43
Goal: Deploy a low-lift, high-impact "MVP" system that immediately identifies marketing’s impact on revenue.
This session will cover:
- Sourced & Influenced Revenue Strategy
- Revealing the Dark Funnel: Self-Reported Attribution
- The MVP Business Case & Leadership Communication
Speakers
Ryan Gunn
Founder @ Hubsessed
Em Wingrove
CMO @ Aptitude 8
Attribution Unlocked: Session 2 - Building an Attribution MVP
01:16:43