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Attribution Unlocked: Session 2 - Building an Attribution MVP

Hubsessed

01:16:43

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Goal: Deploy a low-lift, high-impact "MVP" system that immediately identifies marketing’s impact on revenue.

This session will cover:

  • Sourced & Influenced Revenue Strategy
  • Revealing the Dark Funnel: Self-Reported Attribution
  • The MVP Business Case & Leadership Communication

Speakers

Ryan Gunn

Ryan Gunn

Founder @ Hubsessed

Em Wingrove

Em Wingrove

CMO @ Aptitude 8

Attribution Unlocked: Session 2 - Building an Attribution MVP

01:16:43

Watch