Attribution Unlocked: Session 1 - Attribution Foundations

NOTE: Completing this registration page will enroll you in all 4 weeks. You will receive separate confirmation emails for each session.

Build a robust attribution system from scratch. This bootcamp is designed to help HubSpot users move beyond reactive execution to becoming drivers of strategy by teaching them how to connect marketing activity directly to revenue, align marketing and sales teams, and make strategic, data-backed decisions using HubSpot. 

The bootcamp will span 4 consecutive weeks:

• May 6 @ 12pm ET - Attribution Foundations
• May 13 @ 12pm ET - Building an Attribution MVP
• May 20 @ 12pm ET - Advanced Modeling, Campaigns, & UTMs
• May 27 @ 12pm ET - Managing an Attribution Implementation

By attending this bootcamp, you'll be able to:

• Choose the right attribution model(s) that align with your specific business needs and sales cycle.
• Build complex, custom attribution infrastructure within HubSpot, utilizing features like UTM properties, custom events, and custom objects.
• Use attribution data to tell the story of marketing’s impact, enabling budget defense, smarter resource allocation, and alignment with executive revenue goals.