Hatch

80% of estimates don't close in the home—and 43% close between days 2 and 30. But most follow-up is insufficient, leaving revenue on the table.

In this webinar, we'll walk through how the Hatch + Siro integration automates best-in-class estimate follow-up—carrying in-home insights into AI-driven outreach at scale. Caelahn Bullen (Director of Partnerships at Siro) and Kristen McCormick (Head of Marketing at Hatch) will be covering:

\- Why most estimate follow-up falls short—and what actually works

\- How in-home conversation data powers personalized outreach at scale

\- What this looks like in practice (with a live example and Q\&A)

You'll walk away with a clear understanding of how this integration works—and best practices you can apply even if you don't use it. Register for this live walk-through and learn how to recover your "demo no sale" revenue.


The Science Behind High-Converting Estimate Follow-Up

Every new year brings the same challenges: lead costs are rising, homeowner behavior is shifting, and the landscape keeps changing. But with AI reshaping search, lead generation, and conversion—it's a faster-moving target than ever. Each year requires a shift in strategy.

In this webinar—an expanded version of our popular fall session—experts from Socius and Hatch will provide a clear look at what's working in lead generation and conversion in 2026, and a practical roadmap for applying these strategies in your business in the new year.

We’ll be covering:

*   **How AI is reshaping search visibility:** what changed across Google, LLMs like ChatGPT, and LSAs, and the fundamentals that still drive rankings and traffic
*   **Why AI is making LSA more performance-driven** and the ranking levers you control to stay competitive as Google's machine learning gets less forgiving
*   **How to build a conversion engine that scales with AI:** why consolidation comes before AI, and how the best teams use a systems-level approach to eliminate leaks and increase close rates
*   **Where Voice AI fits in your stack:** how winning teams are deploying it to capture missed calls, after-hours demand, and peak-time overflow without replacing their people

With plenty of time for Q\&A. You'll walk away with practical strategies to strengthen your lead generation and conversion efforts in the new year.


How AI is Reshaping Lead Generation & Conversion in 2026

The term “AI CSR” is everywhere, but the real question is: What does it actually look like when a service business puts AI on 100% of inbound calls—and what changes inside the operation when they do?

In this on-demand conversation, Rich Jordan (CEO of High Ground Service Pros) joins Alec Stevanovski (Editor, HomePros) and Tim Goodwin (CRO at Hatch) for a practical, real-time look at how High Ground rolled out voice AI across every inbound call, what worked, what broke, and what they’re learning as they scale.

They’ll walk through how High Ground is building an AI-first, people-centered operation—one where AI handles most inbound volume, CSRs move into higher-leverage roles, and performance metrics become clearer than ever.

We cover:

*   How High Ground rolled out AI—from overflow calls to 100% of inbound—and the operational shifts that followed.
*   What the real numbers look like (abandoned calls, booking rates, escalation rates, and labor impact) after putting AI on the phones.
*   What AI-first, human-centered ops look like in practice—including role changes, quality control, and how leading teams measure success.

With live Q\&A.

Watch for a candid, data-driven look at what happens when AI actually answers your phones—and how companies like High Ground are making the shift today.


How High Ground Put AI on 100% of Inbound Calls

As we close out 2025, we can all agree that the way homeowners search, connect, and respond to service providers continues to shift. Staying ahead means understanding the trends shaping the market — and knowing what to do next.

In this webinar, experts from EverConnect, Socius, and Hatch will be reviewing the changes and trends we saw throughout the year, and what you can do about it in both Q4 and beyond. We’ll be covering how to:

• Show up on search: On Google, ChatGPT, mobile, and more.

• Succeed with Google LSA: Learn the latest changes and optimizations

• Use AI to your benefit: No complicated strategies - just practical tips to increase conversion

You’ll walk away with practical steps to capture more leads, convert more jobs, and finish the year strong. Register now!


Lead Gen & Conversion Trends for 2026

In early 2024, Bath Solutions Etc. ramped up their lead spend across multiple channels, but conversions did not follow and their cost of marketing skyrocketed. Fast forward to 2025, and they’re seeing not only higher conversion rates, but also better customer relationships and less burdened call center employees. 

What did it take? Find out on Thursday, March 20 at 2pm ET in our live session with marketing leaders from Bath Solutions, HomeBuddy, and Hatch. We’ll be covering: 

• How to use data to make decisions

• How to choose and collaborate with lead providers

• How to maximize conversion rates, LTV, and call enter efficiency

And more. With Q\&A. Gain the insights you need to get the most out of your lead spend - register now!


How to Succeed with Buying Leads: with HomeBuddy & Bath Solutions

Speakers

Kristen McCormick

Head of Marketing, Hatch

Jim Geffken

Bath Solutions, Etc.

Ryan Pedersen

HomeBuddy

Replays

The Science Behind High-Converting Estimate Follow-Up

How AI is Reshaping Lead Generation & Conversion in 2026