How AI is Reshaping Lead Generation & Conversion in 2026

Every new year brings the same challenges: lead costs are rising, homeowner behavior is shifting, and the landscape keeps changing. But with AI reshaping search, lead generation, and conversion—it's a faster-moving target than ever. Each year requires a shift in strategy.

In this webinar—an expanded version of our popular fall session—experts from Socius and Hatch will provide a clear look at what's working in lead generation and conversion in 2026, and a practical roadmap for applying these strategies in your business in the new year.

We’ll be covering:

• How AI is reshaping search visibility: what changed across Google, LLMs like ChatGPT, and LSAs, and the fundamentals that still drive rankings and traffic
• Why AI is making LSA more performance-driven and the ranking levers you control to stay competitive as Google's machine learning gets less forgiving
• How to build a conversion engine that scales with AI: why consolidation comes before AI, and how the best teams use a systems-level approach to eliminate leaks and increase close rates
• Where Voice AI fits in your stack: how winning teams are deploying it to capture missed calls, after-hours demand, and peak-time overflow without replacing their people

With plenty of time for Q&A. You'll walk away with practical strategies to strengthen your lead generation and conversion efforts in the new year.