Beyond the buzzwords: Succeeding with AI Localization in Games

Cristina Anselmi is an AI & MT implementation consultant specializing in game localization, with over 15 years of experience helping localization teams navigate the evolution of multilingual content production. Her work focuses on turning AI and localization technology into practical, scalable workflows for video games and other multilingual content. Her background includes translation, localization management, and technology leadership for AAA titles. At Electronic Arts, she built machine translation strategies from the ground up and led adoption initiatives designed to bring AI-assisted workflows into production at scale. Her recent work includes MT and GenAI provider evaluations, AI readiness assessments, workflow optimization, prompt engineering for localization, quality evaluation models, and training programs for PMs, linguists, and cross-functional teams.

Tamara Tirják is a video game localization consultant and trainer, helping her clients deliver high-quality localization solutions that enhance the gaming experience for players around the world. Her extensive experience in localization includes working as a freelance translator, in-house linguist, project manager, translation tool support engineer and technical trainer for various leading language service providers. Previously, as the Head of Localisation at Frontier Developments, she lead the team responsible for defining the narrative and localization strategy, pipelines and execution across all games, marketing and studio activity to deliver and support all products globally.

With a solid background in localization, business and technology, she is part of Nimdzi Insight's team of experts. She is the game localization instructor at Localization Academy, delivering a comprehensive course on this subject. As a volunteer, she is the Global Manager for the Mentorship Program at Women in Localization, bringing career-changing experiences to hundreds of professionals world-wide.

Michael Souto has a well-rounded perspective of the games industry, having worked first as a game producer within game studios, and later as a business development leader in localization services and technology. Over 25 years, he has played key roles in game development, localization services, and localization technology solutions.

Anna Albinsson is an experienced commercial leader with an impressive track record of numerous executive positions within Marketing, Sales and Operations, as well as CEO. One of her many achievements is leading Bisnode on their transformation journey to becoming an AI company, and through the sale and later merger with Dun&Bradstreet. As a leader, Anna focuses on innovation, productivity and sustainable results.