How CROs use AI governance to protect and grow revenue

Your AI is already making revenue decisions. The question is whether anyone's set the rules. Who owns the data? What counts as a qualified opportunity? What happens when the forecast is wrong?

Governance turns AI from a liability into a growth lever. This session covers who owns the data model, how to set the rules AI operates within, and how to stay in control when the machine is moving faster than your forecast call.

What you'll take away:

• A clear ownership model for AI decisions across every Bowtie stage
• The governance moves that separate revenue growth from revenue guesswork
• A GTM data model AI can trust and act on