How Ferrell-Ross Redesigned its Marketing Machine to Support Future Sales
Glowtify
38:21
Feel like your company needs to find another path to reach its growth ambitions?
Tom at Ferrell-Ross has some advice for you.
Our webinar with the 157-year-old company specializing in material processing and reduction equipment is answering questions that stress owners & operators out every day:
- When do you need to update your marketing and sales strategies if you want to grow globally?
- How do marketing tactics like social media, blogs, and email actually help?
- Why do I need to build a digital presence if my community already knows me?
- How will marketing systems actually help us sell more if our business is based on relationships?
You'll hear Tom Elliott, President at Ferrell-Ross, in conversation with Sophie Vincelette, Customer Content Strategist, where they'll share how Ferrell-Ross has reinvented marketing to build a digital presence in support of the company's bold growth ambitions.
Join us and learn:
- What Ferrell-Ross did to grow visibility
- Why Tom defines marketing as the "silent sales agent"
- How they created a marketing engine with Glowtify
Can't make it? Register for the webinar anyway and we'll send you a recording after we go live.
Speakers
Sophie Vincelette
Marketing Strategist @ Glowtify
Sophie is our Customer Content Strategist at Glowtify. She helps businesses get seen by implementing AI marketing systems that bring their lasting legacies to life on the channels where buyers are searching, so they can reach their growth goals.
Tom Elliott
President @ Ferrell-Ross
Tom is the President of Farrell-Ross. At Ferrell-Ross, Tom oversees the corporate P&L for the company, bringing over two decades of experience in a variety of sales and marketing roles to the table. He manages five departments, and is responsible for corporate fiscal responsibility and company growth.
How Ferrell-Ross Redesigned its Marketing Machine to Support Future Sales
38:21