Owning the full circle: winning AI search and onsite discovery together
9
12:00 PM - 1:00 PM
Hear from Depict and Glara on how AI is changing the way shoppers find products, and what it means for ecommerce brands.
We'll start before the click: what AI engines and agents actually read when they decide which products to surface, and what separates two brands with near-identical products.
Then we'll look at what happens after it. Shoppers arriving from AI are already informed and close to a decision, and a generic collection page loses the sale you just won. Depict will cover how onsite search, collection pages and merchandising need to work for this kind of traffic, and what a storefront that adapts to intent actually looks like.
You'll leave with practical steps for both sides, and a clear view on where to put budget first.
Speakers
Chris Kilin
Co-Founder @Glara
Axel Larsson
CCO @ Depict
9
12:00 PM - 1:00 PM