GEEIQ provides the data, insights and expertise needed to engage valuable audiences and win in virtual worlds.

GEEIQ

Brands like Pepsi, Vita Coco, Harrods and Walmart are leveraging virtual worlds like Roblox and Fortnite to connect with their consumers in new ways, and to create new sources of revenue.

But with record levels of brand activations in gaming, this landscape is becoming increasingly competitive. Join GEEIQ’s virtual summit to gain data-driven insights into how brands across Food, Drink and Retail can capitalize on this new marketing channel.


Food, Drink & Retail Summit

Paris Hilton, Roblox, and the future of brand marketing

RIP Social media marketing. Make way for gaming. 

essence cosmetics. L’Oréal. Sol de Janeiro.

The world’s top cosmetics brands are entering gaming and virtual worlds, like Roblox and Fortnite.

With over 100+ years of Gen Z engagement, a 96% approval rating, and 124k community members, essence cosmetics’ Kingdom of Essentia on Roblox is a prime example of how to do it right.

In this live webinar, you’ll hear directly from the brand, developer, and data team behind the experience. They’ll share:

*   How to use data to build a brand world players genuinely love.
*   Seasonal updates and virtual item strategies that keep fans coming back.
*   Why a persistent virtual world presence made sense amidst the rise of integrations.
*   How to champion brand values that resonate authentically with Gen Z.

PLUS, attendees will get full, early access to our latest report, *2025 Cosmetics Brands in Gaming*.

Reserve your spot right here. 👇


Cosmetics brands in gaming: A conversation with essence cosmetics

ZEPETO, the South Korean virtual world and social networking platform with over 20 million Monthly Active Users, is one of the fastest-growing platforms for brands looking to tap into new gaming communities.

In 2019, there was just one brand on ZEPETO. Today, there has been over 100, including Nike, Disney, Hyundai Motors, and GEEIQ partners, Walmart, Gucci and Coach.

But as the battle for attention becomes increasingly competitive, brands are demanding tools that will enable them to prove tangible return-on-investment in their gaming investments.

Hear from GEEIQ and ZEPETO about how our new official data partnership enables brands activating on ZEPETO to track engagement and sales metrics inside GEEIQ's platform, as well as:

*   What does ZEPETO's community look like?
*   How can the platform work for brands?
*   How can brands measure success on ZEPETO?
*   What made Coach's recent ZEPETO activation a winner?
*   What does the future look like for brands on ZEPETO?


Brands on ZEPETO: Measuring immersive marketing

Replays

Food, Drink & Retail Summit

Paris Hilton, Roblox, and the future of brand marketing