From AI Visibility to Pipeline: How Marketing Leaders Measure the Impact of AI Search

Most marketing teams can now see that AI Search is driving traffic. What they can't do is prove it's driving revenue.

That gap is costing marketers credibility with leadership and budget.

ChatGPT traffic converts 31% higher than non-branded organic search. 80% of people say at least half of their purchase decisions now happen inside AI tools. The commercial case for AI visibility is already there. The problem is that traditional attribution wasn't built to see it.

AI-referred sessions are hiding in your Direct channel. Branded uplifts go unexplained. Leads appear with no clear origin. When finance asks what your AI Search investment is actually returning, the honest answer for most teams is: "We don't know yet."

That's exactly what this session is designed to fix.

In this free live session, Exposure Ninja CEO Charlie Marchant is joined by Jaime De Botton, Senior Partner Development Manager UKI at HubSpot, to walk through the framework marketing leaders are using to connect AI visibility to closed revenue, and to show you the tools already inside HubSpot to make it happen.

What We'll Cover

• Why traditional attribution misses AI traffic and how to fix it.
• The 5 metrics that connect AI visibility to pipeline.
• A walkthrough of HubSpot's AEO tool and Marketing Hub.

What You'll Leave With

• A clear framework for measuring AI Search impact in your CRM, so you can report on it the same way you report on any other channel.
• Three actions you can take this week, including how to run the HubSpot AEO Grader in Marketing Hub

Who Should Attend

This session is designed for Marketing Directors, CMOs, and Heads of Digital at B2B and B2C businesses who are responsible for search visibility, demand generation, or marketing attribution.

If you've noticed AI traffic appearing in your analytics but struggled to explain what it's worth or if you're under pressure to prove the commercial impact of your AI Search strategy, this session will give you both the framework and the tools to do it.

Important Notice

⚠️ This webinar is not open to marketing consultants or agencies. Exposure Ninja reserves the right to cancel registrations if necessary.