The Digital Trade Playbook: A Practical Guide to Electronic Bill of Lading (eBL) Adoption

Global eBL adoption has reached 12.8% — but most of world trade is still paper-based. For many organizations, progress isn’t stalled by lack of intent, but by closed platforms, siloed systems, and the complexity of aligning banks, carriers, and legal teams.

In this webinar, Merisa Lee Gimpel (Digital Trade Works) introduces the first chapter of her independent Digital Trade Playbook, moving beyond future vision to focus on practical execution today. She explores how shifting from proprietary systems to open networks and structured data can accelerate adoption toward 100%.

Joined by Manish Mehta (Maersk), who will share how a leading global carrier is scaling digital trade lanes, the session provides a practical roadmap for implementation. Real-world solutions, including open-network approaches like Enigio’s trace:original, will illustrate how barriers can be removed while enabling downstream automation.

What you’ll learn:

• Why adoption remains at 12.8% — and what’s holding back the remaining 87.2%
• How open networks provide a scalable alternative to closed ecosystems
• A practical framework for aligning legal, banking, and logistics partners
• How structured eBL data unlocks trade finance and treasury automation