The Denim Deal is a global foundation that acts as a catalyst for public-private collaboration. Our mission is to close the loop in denim by scaling the use of post-consumer recycled (POCR) cotton in the denim industry.

Denim Deal

In this deep-dive session, we’ll explore the **Denim Deal Framework** and its requirements. We will provide clarity on how we will support our members with claims, communication, and branding in relation to post-consumer cotton in denim.

🔹 **What to Expect:**

✔ A breakdown of the Denim Deal Framework & requirements

✔ Future objectives on claims

✔ Formation of a working group to co-develop guideline


Denim Deal Framework: Making claims 

**Navigating New EU Regulations**

The textile industry is at a turning point, with **new European regulations** set to reshape sustainability and transparency standards. Is your organization ready?

In this webinar, we’ll break down the key regulations—including the **Eco-design Regulation, Green Claims Directive, and Due Diligence requirements**—and what they mean for brands and the supply chain. Learn about **your obligations, the practical impacts on sourcing and production, and best practices to stay ahead of compliance.**

🔹 **What You’ll Gain:**

✔ A clear understanding of upcoming EU sustainability regulations

✔ Insights on how these policies impact brands and supply chains

✔ Best practices to align with compliance and future-proof your business


Navigating the labyrinth of sustainable regulations, are you ready?

**Introducing Denim Deal Member: SaXcell**

We are pleased to invite you to a special Denim Deal webinar hosted by **SaXcell**. This 30-minute session will introduce SaXcell’s innovative fiber-to-fiber recycling technology and share the latest developments in transforming post-consumer cotton textiles into high-quality man-made cellulose fibers (MMCF).

The session will focus on how SaXcell’s **closed-loop lyocell process** enables true circularity by dissolving cotton-rich textile waste and regenerating it into new fibers that can be spun and woven into high-performance textile products. Participants will gain insights into material performance, scalability, and how these regenerated fibers can be integrated into existing production processes without major changes.

This is a valuable opportunity to learn about the role of regenerated cellulose fibers in scaling circular solutions, explore collaboration opportunities across the value chain, and join a practical discussion on how we can collectively accelerate fiber-to-fiber circularity for cotton-based textiles.


Introducing Denim Deal Member: SaXcell

Replays

Denim Deal Framework: Making claims

Navigating the labyrinth of sustainable regulations, are you ready?