Coalmarch: The Leading Digital Marketing Partner for Pest & Lawn Care Businesses

At Coalmarch, we specialize in helping pest control and lawn care businesses grow through innovative digital marketing strategies. With years of industry expertise, we provide tailored solutions in SEO, paid search, and more — designed specifically to meet the unique needs of service-based businesses. Our goal is simple: to elevate your marketing, drive more leads, and help you scale without the chaos. As part of our commitment to sharing industry knowledge, we host exclusive webinars, providing valuable insights and strategies to help your business thrive. Partner with Coalmarch, and let’s take your business to the next level.

Coalmarch

**When everything feels urgent, how do you stay focused on what’s truly important?**

In this webinar, we’ll walk through how to set intentional, high-impact goals across your entire organization - goals that align with your company’s growth, efficiency, and profitability priorities. You’ll learn how to use WSJF (Weighted Shortest Job First) to prioritize what matters most and how to build team-specific roadmaps that drive lasting results.

We’ll also cover one of the biggest traps managers fall into: getting pulled *into* the work instead of working *on* the system. There’s a time and place to “pick up brass,” but true leadership comes from creating systems that prevent future firefights - so your team can stay focused and perform at their best.

You’ll walk away with:

*   A clear framework for setting and prioritizing goals using WSJF
*   Tips for keeping managers focused on long-term systems, not short-term chaos
*   Real-world examples of how aligning teams with company-level goals drives impact

Let’s stop reacting and start building. Join us to learn how to set goals that *stick* in 2026 and beyond.


Quarterly Rocks vs. Daily Firefighting: How to Set Actionable Goals That Stick For 2026

The off-season doesn’t have to mean stagnant growth. In fact, it’s the perfect time to rethink your financial strategy and set yourself up for a strong year ahead. In this fast-paced, ESPN “Pardon the Interruption”-style webinar, Coalmarch CEO **Jeff Davis** and COO **Frank Andolina** will go head-to-head - debating the smartest moves you can make during your quieter months.

Drawing on decades of combined experience in digital marketing, business operations, and financial strategy, Jeff and Frank will tackle hot-button topics like cash flow management, spending optimization, and smart reinvestments - each on the clock to keep the conversation lively and focused. Expect strong opinions, friendly sparring, and plenty of actionable takeaways.

You’ll leave with clear, practical strategies to make your off-season work harder for you, transforming downtime into your biggest competitive advantage.

**Perfect for** business owners and operators ready to turn the “slow” season into a springboard for long-term success.


Turn Your Off-Season into an Opportunity: Financial Strategies for Success

Whether you’re managing one location or a dozen, your Google Business Profile (GBP) plays a huge role in how customers find—and choose—you. In this webinar, we’ll break down everything you need to know to make the most of your GBP in today’s evolving search landscape.

We’ll cover how to properly set up and optimize your profile according to Google’s latest guidelines, what actually impacts your rankings in the local pack (spoiler: it’s more than just proximity!), and how your GBP supports your broader marketing strategy—from building trust and increasing visibility to helping you show up in AI-generated search experiences.

You’ll leave with actionable tips and next steps to strengthen your profile, expand your reach, and drive more leads across your service area.


Google Business Profiles: The Do’s, Don’ts, & Biggest Opportunities For Your Business

Building a high-performance team is one of the most critical—and most overlooked—elements of running a successful field-service business. In this webinar, Coalmarch VP of Digital Marketing Rachel Betterbid shares lessons from over a decade of leadership experience leading service teams. You’ll learn why your team is your customer experience, how culture drives operational efficiency, and why scaling your business requires more than just filling seats—it requires building a culture of ownership and execution.

Using the proven EOS (Entrepreneurial Operating System) model as a framework, Rachel will walk you through how to get the right people in the right seats, create clear accountability, and establish core values that actually influence behavior. You’ll leave with practical tools like the People Analyzer, Accountability Chart, and GWC (Get it, Want it, Capacity) assessment, as well as a clear action plan for evaluating your team and elevating performance. Whether you're struggling with turnover, growing too fast, or just trying to build a stronger team, this session will give you the clarity and structure to take your team—and your business—to the next level.


Culture, Accountability, and Execution: How to Build a High-Performance Team in a Field Service Business

As you prepare your marketing strategy for 2026, there’s no better way to learn than from real-world experience.

In this webinar, Coalmarch's own **Angel O’Donnell** will lead a panel of pest and lawn care industry experts in an honest discussion about their biggest wins, setbacks, and takeaways from the past year. From campaigns that exceeded expectations to initiatives that fell short, our panelists will share what they’ve learned—and how those lessons are shaping their approach for the year ahead.

You’ll leave with a clear perspective on what’s working right now, what to avoid, and how to adapt proven strategies to fit your own business.

**Key takeaways:**

*   Firsthand insights from leaders in the pest and lawn industry
*   Practical lessons from both successes and failures
*   Actionable ideas to guide your 2026 marketing strategy


Marketing in 2025: The Biggest Wins, Fails & Lessons for 2026

Speaker

Angel O'Donnell

Account Lead

Replays

Quarterly Rocks vs. Daily Firefighting: How to Set Actionable Goals That Stick For 2026

Turn Your Off-Season into an Opportunity: Financial Strategies for Success