Coalmarch: The Leading Digital Marketing Partner for Pest & Lawn Care Businesses

At Coalmarch, we specialize in helping pest control and lawn care businesses grow through innovative digital marketing strategies. With years of industry expertise, we provide tailored solutions in SEO, paid search, and more — designed specifically to meet the unique needs of service-based businesses. Our goal is simple: to elevate your marketing, drive more leads, and help you scale without the chaos. As part of our commitment to sharing industry knowledge, we host exclusive webinars, providing valuable insights and strategies to help your business thrive. Partner with Coalmarch, and let’s take your business to the next level.

Coalmarch Marketing

You’ve read the Benchmark Report. Now let’s talk about what it *really* means.

Join Coalmarch Marketing's own **Tess Howard** and **Alanna Young** for a candid, insight-driven conversation designed to help leaders turn this year’s findings into actionable strategy. Instead of rehashing charts, we’ll dig into the implications behind them — the shifts reshaping search, the real reasons performance changed, and the strategic adjustments growth-minded companies should be making in 2026.

### **What we'll cover:**

*   **The “So What?” Behind the Data. **What mattered most, what surprised us, and what the numbers signal for the year ahead.
*   **The Strategic Shifts Smart Operators Are Making Now. **How to navigate rising costs, increased competition, and a search landscape defined by AI and zero-click behavior.
*   **What High-Growth Companies Are Doing Differently. **Budgeting decisions, channel prioritization, and the operational habits that separate top performers from everyone else.
*   **How to Evaluate Your Own Performance Against the Benchmark. **The questions every pest and lawn company should be asking themselves heading into 2026.
*   **Live Q\&A With Tess and Alanna. **Bring your questions — from interpreting your own numbers to understanding what’s changing in your market.

### **Who this is for**

Owners, operators, and marketing leaders who want to go beyond the PDF and get clarity on how to apply the Benchmark Report to their real-world decisions.


From Data to Direction: Applying the 2026 Benchmark Insights

Before you set your 2026 marketing goals in stone, let’s talk about what’s *really* working — and what’s not.

Join our Marketing Strategy AMA with the Coalmarch Marketing team, featuring:

*   **Rachel Kirkpatrick**, VP of Growth
*   **Rachel Betterbid**, VP of Digital Marketing
*   **Mark Calciano**, Lead Digital Marketing Consultant
*   **Alex Booth**, Digital Marketing Consultant

This interactive, end-of-year session is your chance to ask the experts anything — from the biggest digital marketing trends and algorithm updates to real-world client wins, campaign misfires, and lessons learned from the past year.

We’ll dig into the strategies that helped pest and lawn businesses grow smarter in 2025, share predictions for 2026, and answer your most pressing questions live.

Whether you’re looking for practical advice, a bit of inspiration, or just want to peek behind the curtain of how top teams are planning for the new year — this one’s for you.

**Bring your questions. Leave with clarity.**


2026 Marketing Strategy AMA: Ask Us Anything!

Growing a field service business isn’t a straight line — it’s a system. Join Applause, Coalmarch Marketing, and Advantage Pest Management’s Jim Ross for a transparent conversation about how to build the kind of growth that compounds instead of collapses.

In this webinar, we’ll break down The Growth Pyramid — the proven framework for scaling service businesses through stronger websites, smarter marketing, and more engaged teams. You’ll learn how every layer of your business, from customer interaction to technician performance to operational scale, works together to create a predictable growth engine.

What we’ll cover:

*   Why your website and reviews are the foundation of sustainable growth
*   How technician engagement directly drives marketing ROI and customer retention
*   What to fix first if your marketing feels inconsistent or your growth has stalled
*   Real-world lessons from Advantage Pest Management’s 150% growth story

Whether you’re a $500K company looking to build your first growth engine or a $5M brand ready to systemize and scale, this session will help you connect the dots between reputation, marketing, and operations — and build a business that grows on purpose.


The Growth  Pyramid: Scale Your Business with Smarter Marketing and More Engaged Teams

As you prepare your marketing strategy for 2026, there’s no better way to learn than from real-world experience.

In this webinar, Coalmarch's own **Angel O’Donnell** will lead a panel of pest and lawn care industry experts in an honest discussion about their biggest wins, setbacks, and takeaways from the past year. From campaigns that exceeded expectations to initiatives that fell short, our panelists will share what they’ve learned—and how those lessons are shaping their approach for the year ahead.

You’ll leave with a clear perspective on what’s working right now, what to avoid, and how to adapt proven strategies to fit your own business.

**Key takeaways:**

*   Firsthand insights from leaders in the pest and lawn industry
*   Practical lessons from both successes and failures
*   Actionable ideas to guide your 2026 marketing strategy


Marketing in 2025: The Biggest Wins, Fails & Lessons for 2026

In this webinar, Coalmarch and sales expert Duane Cashin break down how marketing data can directly improve sales performance. We’ll show how high-performing teams use lead intelligence to prioritize the right opportunities, tailor conversations in real time, and turn inbound demand into closed revenue. You’ll learn how to:

*   Use marketing data to identify high-intent callers and form fills
*   Connect lead sources and attribution to what actually closes
*   Give sales reps the context they need before — and during — the call
*   Align marketing and sales around revenue, not vanity metrics

If your team is handling inbound leads and closing on the phone, this session will show you how to use data to win more deals without relying on guesswork.


Closing Smarter: How Marketing Data Fuels Sales Wins

Speaker

Rachel Kirkpatrick

Vice President, Growth

Replays

From Data to Direction: Applying the 2026 Benchmark Insights

2026 Marketing Strategy AMA: Ask Us Anything!