Closing Smarter: How Marketing Data Fuels Sales Wins

You're spending money on marketing. But do you know which leads are closing — and which ones are slipping through the cracks?

In this session, Coalmarch is joined by Duane Cashin, President of Cashin Sales, for a candid conversation about what it actually takes to connect your marketing data to your sales results. Duane has spent 9 years exclusively coaching pest control and lawn care companies and has listened to over 3,000 sales calls. He knows exactly what separates the teams that win from the ones that don't.

This session covers the full picture — from how a single discovery question can change the trajectory of a sales call, to how AI is making it easier than ever to track leads, identify coaching opportunities, and prove marketing ROI.

Topics covered:

• How to use marketing data to improve your sales team's performance
• The discovery questions that reveal where a buyer is in their journey
• Why data logging is non-negotiable — and how to build the habit
• The emotional side of selling pest and lawn services
• How Coalmarch's ROI reporting connects marketing spend to closed revenue

Paired with Coalmarch's free ROI-Driven Marketing Guide, available at coalmarch.com/resources.