Centralize first: Why 89% of GTM agents never ship

47% of GTM teams have zero AI agents in production. The tools exist, but most teams skip the decisions that make them work.

Kyle Norton, CRO at Owner.com, has 43K LinkedIn followers tracking his thinking. In the last 12 months, his team hit 4× more closed-won ARR per AE than competitors, doubled their decision-maker connect rate, and grew BDR productivity from $36K to $102K in ARR per rep per month.

He made those calls before buying a single new tool.

"The gap between AI-native GTM teams and everyone else is widening every quarter. And it isn't because of the tools."

Join Kyle as he shares the five decisions every revenue leader needs to make, including the one that determines whether the other four work.

What you'll walk away with

• A four-level AI maturity model to benchmark where your team actually sits
• A build vs. buy decision framework grounded in real stack decisions, not theory
• The five forks in the road, and what happens when you get each one wrong
• Kyle's take on where AI agents belong, and where humans need to stay in the loop

About Kyle Norton

Kyle Norton is the Chief Revenue Officer at Owner.com, a vertical AI platform for independent restaurants that raised a $120M Series C in 2025. Before Owner, he held revenue leadership roles at Shopify and League Inc. He's one of the most followed voices on AI-native GTM and revenue team design.

Save your spot

July 29, 2026 — Free — Limited seats