CampusESP

For five years running this has been our most-attended webinar — and 2026 is shaping up to be the biggest yet.

CampusESP now supports **5 million parents and family members every year across 450+ institutions**, giving us an unmatched view into what families open, click, read, ignore, obsess over, and ask for next. And for our **2026 Top Trends in Family Engagement** report, we're pulling back the curtain on the patterns and benchmarks every campus needs to know.

Join us for the parent engagement insights that *actually* matter — and the trends that will shape your strategy in the year ahead.


Top Trends in Family Engagement for 2026

When three quarters of families consider financial aid packages a top factor in their student's enrollment decision and only 1 in 4 find financial aid information easy to understand, communication isn’t optional — it’s make-or-break. Join CampusESP and Liaison to explore how coordinated outreach to families, not just students, moves the yield needle.

You’ll see how:

*   Tailored financial aid communications get parents’ attention (and action)
*   Consistent, transparent updates through a parent portal build trust
*   Tracking engagement gives teams a measurable edge during the decision window


Win Yield Through Family Confidence: Communicating Financial Aid and ROI Effectively

Families aren’t just along for the ride — they’re often the deciding factor in where students apply, enroll, and persist. Join CampusESP, Encoura, and the University of Kansas for an inside look at new research on how families shape the enrollment journey, paired with a real-world example of family engagement in action.

You’ll hear fresh data on parents’ and guardians’ concerns, communication preferences, and decision-making influence. Then, KU will share how they’ve strategically engaged families to improve outcomes, from boosting applications to strengthening yield.

Whether you’re refining your parent outreach strategy or building one from scratch, this session will provide the research, insights, and institutional perspective you need to make family engagement a driver of enrollment success.


From Parent Interest into Enrollment Impact: Research & Lessons from the University of Kansas

Join Flagler College and Miami University (Ohio) for a look at how they transformed their family communication strategies into powerful drivers of engagement and giving.

You’ll walk away with actionable insights to:

*   Build trust with families through transparent, personalized communication
*   Align marketing and advancement to move from connection to contribution
*   Identify high-affinity families using engagement data
*   Create stories and campaigns that turn family pride into philanthropic impact


Why engaged families give more: How connected families drive giving

Orientation leaders share *a lot* of information but families don’t always know where to go once orientation is over.

Take a deep dive into how Florida State University created and promoted the New Nole Orientation Hub: a centralized, digital home for essential orientation resources that families continued to use long after their sessions ended.

In this webinar, you’ll learn:

*   What content FSU included (and what they intentionally left out)
*   How the hub was structured to match how families actually look for information
*   Promotion strategies to drive participation and repeat engagement
*   What families said helped them feel more confident supporting their student


Your New Parent Orientation Hub Playbook

Speakers

Abby Cloud Langdon

Program Coordinator | Florida State University

Elizabeth Harris

Account Management Team Lead

Replays

Top Trends in Family Engagement for 2026

Win Yield Through Family Confidence: Communicating Financial Aid and ROI Effectively