CampusESP

Behind every first-gen student is a family navigating unfamiliar pressures, questions, and milestones. Join this webinar to see how institutions are breaking down barriers, engaging Spanish-speaking communities, and creating family onboarding strategies that drive student success.


First-Gen Families: Support from Day One

We’ll explore how colleges and universities can cut through the FAFSA confusion by proactively supporting families. From clear communication to deadline reminders, we’ll share practical strategies that help families complete FAFSA successfully so institutions get the data they need sooner, can award aid faster, and **ultimately improve yield and retention**.

We’ll be joined for a Q\&A discussion with **Melanie Muenzer, Chief of Staff for the Under Secretary, U.S. Department of Education**, who will bring a federal and policy perspective to this critical conversation.


Cut through the FAFSA confusion: Strategies to support families

Tired of rogue parent Facebook groups? We've been piloting a better alternative with 5 schools and 7,000 parent users. 

On this webinar, the **University of Kansas** and **University of Minnesota - Twin Cities** will share their results and best practices, while the CampusESP team offers a sneak peak at a new feature coming in September that allows you to:

*   Build personalized Discussion Boards based on class year, interests, and more
*   Avoid the headache of parent Facebook groups with built-in AI moderation, vetted human moderators, and other tools that keep the conversation positive 
*   **Improve your communication strategy** by tracking what questions families ask 


First look at our newest feature: Discussion Boards!

The value of AI is instant answers. And soon, instant actions. But what does it *really* mean for you and the future of parent and family engagement? 

Join us for 30 minutes as we cover:

*   **AI 101 (without the jargon):** How we got here, where we’re going, and what all those acronyms really mean.
*   **Training for trust:** Why teaching AI matters, and how it can better support your families and students.
*   **ROI or bust:** The metrics that prove AI’s impact, and what to expect from vendors (yep, even us).
*   **Bonus round:** Live Q\&A lightning showdown between Dave and DaveAI to test whether the bots know parents better than we do.


AI and the future of family engagement

When three quarters of families consider financial aid packages a top factor in their student's enrollment decision and only 1 in 4 find financial aid information easy to understand, communication isn’t optional — it’s make-or-break. Join CampusESP and Liaison to explore how coordinated outreach to families, not just students, moves the yield needle.

You’ll see how:

*   Tailored financial aid communications get parents’ attention (and action)
*   Consistent, transparent updates through a parent portal build trust
*   Tracking engagement gives teams a measurable edge during the decision window


Win Yield Through Family Confidence: Communicating Financial Aid and ROI Effectively

Speakers

Dave Becker

CEO & Co-founder | CampusESP

Todd Abbott

Vice President, Business Development | Liaison

Barb Roberts

Associate Vice President for Enrollment Management | University of Nevada-Las Vegas

Replays

First-Gen Families: Support from Day One

Cut through the FAFSA confusion: Strategies to support families