Affordability is not enough: How two-year colleges can prove value and drive enrollment

Two-year colleges have a strong value story. The problem? Too many families struggle to see the full picture when there are so many options.

Affordability may get a college onto the list, but families are also asking where the path leads. Will credits transfer? Will the program lead to a good job? Will their student have the support to keep moving? When those answers are hard to find or arrive too late, students miss important steps and colleges lose enrollment momentum.

Join Laura Powell, Director of Recruitment at St. Charles Community College for a practical conversation on making the full community college value easier to see and easier to act on.

We’ll dig into how St. Charles uses personalized email, text messages, and timely reminders to reduce enrollment friction, keep families informed, and help students take the next step without adding more work to a small team.