NEW Research: How 43,000 college families want you to communicate in 2026

Families are more involved, more connected, and more influential than ever but many institutions aren’t keeping up.

Based on new research from 43,000 families, this session explores how communication habits between students and families are evolving, and what families now expect from colleges in return.

In this session, we’ll break down:

• How often families and students are communicating — and why it matters
• Where colleges are falling short on communication expectations
• Why texting is rising (and who it matters most for)
• The growing trust gap in channels like Facebook Groups