From Parent Interest into Enrollment Impact: Research & Lessons from the University of Kansas

Families aren’t just along for the ride — they’re often the deciding factor in where students apply, enroll, and persist. Join CampusESP, Encoura, and the University of Kansas for an inside look at new research on how families shape the enrollment journey, paired with a real-world example of family engagement in action.

You’ll hear fresh data on parents’ and guardians’ concerns, communication preferences, and decision-making influence. Then, KU will share how they’ve strategically engaged families to improve outcomes, from boosting applications to strengthening yield.

Whether you’re refining your parent outreach strategy or building one from scratch, this session will provide the research, insights, and institutional perspective you need to make family engagement a driver of enrollment success.