CampusESP

Behind every first-gen student is a family navigating unfamiliar pressures, questions, and milestones. Join this webinar to see how institutions are breaking down barriers, engaging Spanish-speaking communities, and creating family onboarding strategies that drive student success.


First-Gen Families: Support from Day One

We’ll explore how colleges and universities can cut through the FAFSA confusion by proactively supporting families. From clear communication to deadline reminders, we’ll share practical strategies that help families complete FAFSA successfully so institutions get the data they need sooner, can award aid faster, and **ultimately improve yield and retention**.

We’ll be joined for a Q\&A discussion with **Melanie Muenzer, Chief of Staff for the Under Secretary, U.S. Department of Education**, who will bring a federal and policy perspective to this critical conversation.


Cut through the FAFSA confusion: Strategies to support families

Tired of rogue parent Facebook groups? We've been piloting a better alternative with 5 schools and 7,000 parent users. 

On this webinar, the **University of Kansas** and **University of Minnesota - Twin Cities** will share their results and best practices, while the CampusESP team offers a sneak peak at a new feature coming in September that allows you to:

*   Build personalized Discussion Boards based on class year, interests, and more
*   Avoid the headache of parent Facebook groups with built-in AI moderation, vetted human moderators, and other tools that keep the conversation positive 
*   **Improve your communication strategy** by tracking what questions families ask 


First look at our newest feature: Discussion Boards!

The value of AI is instant answers. And soon, instant actions. But what does it *really* mean for you and the future of parent and family engagement? 

Join us for 30 minutes as we cover:

*   **AI 101 (without the jargon):** How we got here, where we’re going, and what all those acronyms really mean.
*   **Training for trust:** Why teaching AI matters, and how it can better support your families and students.
*   **ROI or bust:** The metrics that prove AI’s impact, and what to expect from vendors (yep, even us).
*   **Bonus round:** Live Q\&A lightning showdown between Dave and DaveAI to test whether the bots know parents better than we do.


AI and the future of family engagement

Join Flagler College and Miami University (Ohio) for a look at how they transformed their family communication strategies into powerful drivers of engagement and giving.

You’ll walk away with actionable insights to:

*   Build trust with families through transparent, personalized communication
*   Align marketing and advancement to move from connection to contribution
*   Identify high-affinity families using engagement data
*   Create stories and campaigns that turn family pride into philanthropic impact


Engagement That Gives Back: How Connected Families Drive Giving

Speakers

Holly Hill

Senior Director of Marketing, Communication, and Brand Strategy | Flagler College

Carol Branson

Vice President of Marketing and Communication | Flagler College

Amy Beissel

Senior Director of Development | Miami University (Ohio)

Rebecca McCrory

Senior Customer Success Manager

Replays

First-Gen Families: Support from Day One

Cut through the FAFSA confusion: Strategies to support families