CampusESP Academy

Guide to Events with Registration: Free Event

In this quick but impactful 30-minute session, we’ll break down how to understand and optimize engagement data throughout your enrollment funnel, from initial sign-up to sustained interaction. You'll learn how to use the Parent Promoter Score (PPS) to assess parent interest and identify key opportunities to improve outreach, content strategy, and support. Discover how data from your enrollment funnel and PPS can drive smarter decisions that align with your enrollment, retention, and engagement goals.


Leverage your Student Enrollment Data

Learn key tools and features available to you in your CampusESP parent and family portal. Join CampusESP’s interactive session as we guide you through:

*   How to use content tools to target your prospective families
*   An overview of CampusESP’s core functionality


Student Enrollment New User Training

Learn how to strategically plan and execute time-limited advertisements that capture family attention at the right moments (and even drive some revenue). Join University of South Carolina's family engagement team as they reveal how they successfully launched 27 targeted ads last year - from initial strategy and content creation to measuring impact. This dual-format session combines USC's real-world case study with a live training on the advertisement setup process, giving you both the strategic roadmap and technical skills to elevate your family communications.


Maximize your Advertisement Feature: How the University of South Carolina Launched 27 Time-Limited Campaigns for Families

We're bringing together HBCU family engagement professionals to explore how data and technology can strengthen the village that supports student success. Learn practical strategies for meeting families' growing communication expectations, using AI tools to scale personalized outreach, and leveraging parent engagement data to inform strategic enrollment and retention decisions. Walk away with a roadmap for building a family engagement program that honors HBCU traditions while embracing modern best practices.


Elevating HBCU Family Engagement: Data-Driven Strategies for Student Success

Speaker

Tawanna Brown

Senior Account Manager | CampusESP

Replays

Guide to Events with Registration: Free Event

Leverage your Student Enrollment Data