Discussion Boards That Convert: KU’s Playbook for Prospective Family Engagement
CampusESP Academy
35:11
Join the University of Kansas Enrollment team to learn how they use Discussion Boards to turn prospective family questions into community, and community into enrollment momentum. You’ll see how KU structures boards by cohort and key segments (including international and out-of-state families), crafts prompts that spark meaningful parent-to-parent engagement, and aligns conversations with enrollment milestones. Walk away with practical strategies to launch high-impact Discussion Boards in your own platform and intentionally use family engagement to move students confidently through the funnel.
Speakers
Tim Black
Senior Customer Success Manager | CampusESP
Danielle Dreeszen
Associate Director of Undergraduate & Transfer Marketing, University of Kansas
Natalie Frick
Digital Marketing Strategist, University of Kansas
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35:11