Bettermode Summer Product Updates

What we'll cover

HubSpot 360. Community engagement lands directly on your HubSpot contacts, companies, and deals. See member activity next to email opens and deal stages, build lists and workflows off community behavior, and retire the CSV export you've been using to answer "is the community doing anything?"

Salesforce 360. Two-way sync between your community and Salesforce. Member activity flows into the CRM your sales team already lives in, and account context flows back to your community team.

Analytics 2.0 and revenue attribution. Analytics rebuilt for speed and accuracy on members, content, and engagement. Plus the report leadership keeps asking for: how community engagement ties to pipeline and revenue.

AI tool connectivity (MCP). Your community becomes something Claude and other AI assistants can read and act on through a standard interface. We'll demo live workflows.

Preview: the community agentic layer. The Moderation Agent is already live in beta. We'll show where the layer is headed next: a Community Builder Agent that sets up and configures your community through conversation, and an Engagement Agent that surfaces the members worth re-engaging before they go quiet.

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Who should come

Community leaders who own an engagement number. Marketing and RevOps people who want community data inside the CRM instead of in a silo. Admins running Bettermode day to day. If you've ever been asked to prove what your community is worth, the attribution section alone covers the ticket.

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Your host

Jacob Downey, Go-To-Market at Bettermode. Jacob runs go-to-market and spends his days wiring community data into HubSpot, Salesforce, and the rest of the revenue stack. Bring questions. The Q&A is the good part.