We see trends, before they become trends.

In 2026, your research platform isn't just a tool—it's a strategic partner, the back-bone of your everyday decision making. The future isn't about choosing between AI and human expertise—it's about how they unite powerfully. 

Join us as we explore the trends set to shape the insights industry in 2026.

• Establish technology as a strategic thinking partner: Move beyond just functional survey tools. See how intent-driven systems serve as a strategic backbone—translating your questions directly into research design while instantly surfacing relevant context from your organization’s historical knowledge.
• Unlock "Agile Qual" with a hybrid workflow: Stop choosing between speed and depth. You can have both. Discover how to use synthetic personas for instant, low-risk hypothesis testing, then pivot seamlessly to real consumer panels to validate the outcomes.
• Trust the speed: automation backed by human sophistication: How to get speedy and high quality data with no compromise on rigor and accuracy. See how AI and human researchers work perfectly together to ensure that high-speed delivery never compromises the sophisticated decision-making required for high-stakes research.
• Anchor tactical wins in foundational truth: Stop treating research as isolated, ad-hoc projects. We’ll show how 2026 marks the shift to an “Effectiveness First” mindset—using Category Entry Points (CEPs) and Psychographic Matching to connect the dots between every project, ensuring your tactical tests don’t just work, but actively drive mental availability and relevance.