The Algorithmic Shopper®: Preparing FMCG for the Agent-Driven Market

For the first time in the history of modern retail, the person who eats the yogurt is no longer necessarily the person who chooses it. That task may be quietly migrating to an algorithm. Join Appinio and Paul F. Accornero from The AI Praxis™ for a global briefing on the reality of agentic commerce, the delegation of purchasing decisions to AI agents operating on the consumer's behalf.

This webinar marks the official release of our latest transatlantic research report, providing a deep dive into how this migration is unfolding across the US and UK, with insights applicable to global markets.

In this session, we will:

• Explore exclusive proprietary consumer research: Discover how consumers truly think about this technology, from initial awareness to adoption and trust.
• Navigate the Shopper Schism®: Understand why the shopper function is migrating to agents faster than the consumer function, and why this shift necessitates a rewrite of traditional marketing playbooks.
• Decode the Accuracy Paradox: Unpack why consumers’ primary fear is the agent purchasing the wrong item, and how retailers must build the necessary trust architecture- disclosure, auditability, and accountability - to overcome the barriers to adoption.

Join us to move beyond the hype and anchor your growth strategy in the foundational truths of this new consumer economy.

Please note by registering for this webinar you agree to your data being shared with The AI Praxis™ for marketing purposes.

For information on how Appinio process your data, please visit our privacy policy.