The Multi-Channel Legacy Strategy: RAF Benevolent Fund Approach

In this episode of the Dialled In Podcast, Connor and Jack explore the strategy behind one of the charity sector’s most considered legacy programmes with the RAF Benevolent Fund. Joining us are Sally Peace and Kevin Logan from RAFBF to discuss how they have built a multi-channel approach to legacy fundraising — combining DRTV, digital acquisition, outbound prospecting, supporter engagement and targeted conversations to maximise opportunities with their audiences.

We explore why successful legacy fundraising is about much more than a single campaign or communication channel, and how charities can create the right conditions for supporters to consider leaving a gift for the future.

Whether you are responsible for legacy, fundraising, supporter engagement or charity strategy, this episode offers valuable lessons on how thoughtful, multi-channel activity can help create more opportunities for future gifts.