Legacy Giving in Action: Lessons from Mencap

This episode of Angel’s legacy series, in the lead up to Remember a Charity Week, explores the role of telephone fundraising in legacy campaigns with Mencap, one of Angel’s charity partners. The conversation looks at how legacy giving supports Mencap’s mission, why the telephone helps deepen engagement with supporters, and how it complements direct mail and digital activity. It also shares key learnings from the campaign, including the value of accessible, personal conversations and the strong response the telephone channel can generate.