Why young alumni don’t engage (and what to do)

Why do some institutions struggle to engage young alumni while others build momentum early?

This session explores the concept of continuity in alumni behavior and why small, early acts of engagement or giving create long-term patterns that shape donor lifetime value.

We’ll discuss:

• Why young alumni disengagement isn’t rejection — it’s timing.
• How micro-engagement opportunities build identity.
• How institutions can design early experiences that turn into lifelong giving habits.

In this session, we catch up with Amanda Shoemaker, Director of Advancement Operations at the College of Agricultural, Consumer & Environmental Sciences at the University of Illinois. Amanda’s doctoral dissertation focused specifically on young alumni engagement and continuity in giving behavior, positioning her as a leading voice on how early alumni experiences shape long-term donor patterns.

Drawing from both research and advancement operations experience, Amanda will share practical insights institutions can apply immediately. Attendees will also receive a copy of the session resources, so you can continue the conversation with your team.

Save your spot today!

P.S. If you can’t make it live, we’ll share the recording.