Why Data Governance Is a Fundraising Strategy, Not an IT Task
Almabase INC.
36:49
Your database might be clean, but can it answer the questions that matter most to your fundraising team?
Can you quickly identify alumni who work in healthcare? Know which donors are at risk of lapsing? Or confidently target the right audience for your next campaign?
Most advancement teams don't struggle because they lack data. They struggle because they can't fully trust it.
Join Minnesota State University Moorhead, Barker & Scott, and Almabase to see how investing in data governance transformed MSUM's fundraising operations. Learn how consistent data practices, sustainable governance, and a connected Raiser's Edge NXT ecosystem made it easier to segment audiences, personalize outreach, and improve results!
Whether you're an advancement leader, fundraiser, database manager, or advancement services professional, you'll leave with practical ideas you can apply at your own institution.
š”What you'll learn:
- Why "clean" data isn't always the same as trusted, usable data.
- How poor data quality slows down fundraising, reporting, and donor engagement.
- What sustainable data governance looks like beyond one-time cleanup projects.
- How trusted Raiser's Edge NXT data enables better segmentation, personalization, and campaign execution.
- Practical lessons from MSUM's journey that you can apply at your own institution.
āRSVP now to save your spot. If you can't attend live, register anyway and we'll send you the recording after the webinar.
Speakers
Steve Sjoberg
Vice President of Operations, MSUM Foundation
Steve Sjoberg leads strategic storytelling and engagement efforts to strengthen connections between alumni, donors, and the university community. With extensive experience in higher education and nonprofit communications, he oversees integrated campaigns across digital, print, events, and social channels, blending creativity with analytics to elevate MSUM Foundationās mission and drive philanthropic impact.
Jamie Carter Davidson
Senior Consultant, Barker & Scott
Jamie Carter Davidson is a fundraising and marketing professional with over 30 years of experience creating strategy for and implementing integrated direct response membership and fundraising programs for national nonprofits. Her years of experience also include directing fundraising operations and database management teams as well as helping to lead CRM implementations and data conversions.
Prior to working with Barker & Scott, Jamieās fundraising career began in the Development Records Department at the American University while completing her BA in Communications. Her passion for the field grew as she began to work for national nonprofits related to childrenās advocacy, historic preservation, as well as global conservation. Before moving to consulting, Jamieās career has always been in the nonprofit world. A natural troubleshooter, she uses her problem-solving skills to help nonprofit organizations identify gaps with internal processes and help to successfully implement solutions. She is committed to working for and with organizations making a positive impact.
Terry Mooney
Senior Account Executive at Almabase
Terry Monney is a Senior Account Executive at Almabase, where he helps fundraising teams find solutions that make donor engagement simpler and more effective. With over 7 years of experience across Almabase, ThankView and EverTrue, Terry brings a practical understanding of what institutions need to build stronger donor relationships.
Why Data Governance Is a Fundraising Strategy, Not an IT Task
36:49