New year. New campaigns. Smarter Giving Day planning.

As institutions look ahead to 2026, advancement teams are facing a familiar challenge. While total dollars raised remain strong, donor participation continues to decline. So how do you plan a Giving Day that delivers results today and builds a stronger donor pipeline for the future?

This session is designed to help you use data and real-world experience to make smarter planning decisions early in the year.

🎤Who’s presenting?

1. Dr. Liz Rothenberg, President, Rothenberg Research LLC

Liz will share key trends from the latest Giving Day research and highlight what is changing across the sector and what should shape Giving Day planning for 2026.

2. Jenny Cooke Smith, Executive Director, CASE Insights

Jenny will add broader sector context and share how institutions are using data to plan more intentional and sustainable Giving Days.

3. Brandon Sweeney, Southern Illinois University Edwardsville

Brandon will share how SIUe approached their Giving Day and what they would do differently if they were planning their 2026 Giving Day today.

4. Aaron Riley, VP of Sales, Almabase

Aaron will bring industry perspective from working closely with advancement teams across institutions. He will share practical insights into what has worked well for peers and how technology can support Giving Day goals. 

Together, the speakers connect sector insights, peer experience, and practical execution.

🔥What you’ll take away

- The Giving Day trends that matter most for 2026 planning

- How to set goals that balance participation, dollars, and long-term impact

- Practical lessons from SIUe on what worked and what did not

- Key decisions to make early, and which ones can wait

RSVP Now, and in case you miss it, we'll be sure to share the recording with you along with a quick recap!