Sell-Side Decisioning: How Supply-Side Innovation Is Transforming Ad Buying

 Sell-side decisioning adds intelligence closer to the impression, improving the signal, scale, and precision of supply before a bid ever reaches the DSP. Curation puts this into practice. It complements the DSP rather than replacing it, delivering better quality and scale for publishers and advertisers alike.

Join Roland Oberländer, Principal Technical Account Manager at Index Exchange, and Thor Hansen, Programmatic Director at Adnami, for a technical conversation on how curation puts sell-side decisioning into practice, and what it means for buyers and traders navigating the open internet.

What we'll cover:

• What is curation
• The structural challenges of in how programmatic buying works at scale
• What sell-side decisioning means, and how it brings the decision closer to the impression itself
• What curation looks like in practice
• Where curation is headed and what buyers can do differently today