The Executive Perspective: How Smarter Signals Lead to Better Outcomes

Programmatic advertising is entering a more intelligent era. Curated marketplaces, publisher owned signals, and AI driven decisioning are converging, changing what smart media buying actually looks like. 

Join John Tigg, SVP of Buyer Development EMEA at Index Exchange and Simon Kvist, CEO at Adnami, for a candid conversation on where value is being created across the open internet, and what it means for marketers and publishers as it evolves.

What we'll cover:

• What turns data into a real advantage
• How different types of data are becoming increasingly important in the open internet ecosystem 
• How the open internet is becoming increasingly sophisticated
• How intelligence and decisioning are moving earlier into the buying process
• Why attention is becoming a sharper signal for media quality
• What marketers can do differently today and where the industry is headed