Hatch

80% of estimates don't close in the home—and 43% close between days 2 and 30. But most follow-up is insufficient, leaving revenue on the table.

In this webinar, we'll walk through how the Hatch + Siro integration automates best-in-class estimate follow-up—carrying in-home insights into AI-driven outreach at scale. Caelahn Bullen (Director of Partnerships at Siro) and Kristen McCormick (Head of Marketing at Hatch) will be covering:

\- Why most estimate follow-up falls short—and what actually works

\- How in-home conversation data powers personalized outreach at scale

\- What this looks like in practice (with a live example and Q\&A)

You'll walk away with a clear understanding of how this integration works—and best practices you can apply even if you don't use it. Register for this live walk-through and learn how to recover your "demo no sale" revenue.


The Science Behind High-Converting Estimate Follow-Up

Every new year brings the same challenges: lead costs are rising, homeowner behavior is shifting, and the landscape keeps changing. But with AI reshaping search, lead generation, and conversion—it's a faster-moving target than ever. Each year requires a shift in strategy.

In this webinar—an expanded version of our popular fall session—experts from Socius and Hatch will provide a clear look at what's working in lead generation and conversion in 2026, and a practical roadmap for applying these strategies in your business in the new year.

We’ll be covering:

*   **How AI is reshaping search visibility:** what changed across Google, LLMs like ChatGPT, and LSAs, and the fundamentals that still drive rankings and traffic
*   **Why AI is making LSA more performance-driven** and the ranking levers you control to stay competitive as Google's machine learning gets less forgiving
*   **How to build a conversion engine that scales with AI:** why consolidation comes before AI, and how the best teams use a systems-level approach to eliminate leaks and increase close rates
*   **Where Voice AI fits in your stack:** how winning teams are deploying it to capture missed calls, after-hours demand, and peak-time overflow without replacing their people

With plenty of time for Q\&A. You'll walk away with practical strategies to strengthen your lead generation and conversion efforts in the new year.


How AI is Reshaping Lead Generation & Conversion in 2026

The term “AI CSR” is everywhere, but the real question is: What does it actually look like when a service business puts AI on 100% of inbound calls—and what changes inside the operation when they do?

In this on-demand conversation, Rich Jordan (CEO of High Ground Service Pros) joins Alec Stevanovski (Editor, HomePros) and Tim Goodwin (CRO at Hatch) for a practical, real-time look at how High Ground rolled out voice AI across every inbound call, what worked, what broke, and what they’re learning as they scale.

They’ll walk through how High Ground is building an AI-first, people-centered operation—one where AI handles most inbound volume, CSRs move into higher-leverage roles, and performance metrics become clearer than ever.

We cover:

*   How High Ground rolled out AI—from overflow calls to 100% of inbound—and the operational shifts that followed.
*   What the real numbers look like (abandoned calls, booking rates, escalation rates, and labor impact) after putting AI on the phones.
*   What AI-first, human-centered ops look like in practice—including role changes, quality control, and how leading teams measure success.

With live Q\&A.

Watch for a candid, data-driven look at what happens when AI actually answers your phones—and how companies like High Ground are making the shift today.


How High Ground Put AI on 100% of Inbound Calls

As we close out 2025, we can all agree that the way homeowners search, connect, and respond to service providers continues to shift. Staying ahead means understanding the trends shaping the market — and knowing what to do next.

In this webinar, experts from EverConnect, Socius, and Hatch will be reviewing the changes and trends we saw throughout the year, and what you can do about it in both Q4 and beyond. We’ll be covering how to:

• Show up on search: On Google, ChatGPT, mobile, and more.

• Succeed with Google LSA: Learn the latest changes and optimizations

• Use AI to your benefit: No complicated strategies - just practical tips to increase conversion

You’ll walk away with practical steps to capture more leads, convert more jobs, and finish the year strong. Register now!


Lead Gen & Conversion Trends for 2026

"Just checking in" follow-up messages aren’t just ineffective — they’re a missed opportunity.

Join Siro, i360, and Hatch for a tactical webinar on how to ditch the generic one-liners and start crafting follow-up that feels personal, builds trust, and drives more jobs — without adding more manual work to your plate.

We’ll cover:

 • Follow-up and objection handling frameworks that convert

 • How to use in-home insights to personalize the conversation

 • The automation and AI tools that can take the lift off your team

Whether you’re running a lean team or managing hundreds of estimates a week, you’ll walk away with proven strategies you can start using right away. Register now.


Stop “Just Checking In”: How to Run Authentic Estimate Follow-Up at Scale

Google LSAs are one of the most popular lead generation channels among service businesses. But with popularity comes competition—plus Google has a new bulk quote request feature that isn’t ideal for businesses.

So how do you stay competitive? Find out in our webinar this Thursday, August 7 at 2pm ET. We’re teaming up with Google LSA expert Sam Preston to share intel on things like: 

 • Setting the right budget 

 • Lowering your cost per lead

 • Navigating the new “get competitive quotes” feature

This is expert Google LSA advice for free - watch now!


Google LSA Strategy Session with Sam Preston

Join us for a live webinar on scaling profits and processes—hosted by Hatch and LB Capital!

LB Capital specializes in turning businesses into scalable, profitable enterprises. While their core focus is roofing, this session offers cross-industry insights relevant to HVAC, remodeling, restoration, and more.

Our guest, LB Capital CEO Bill Rossell, brings a deep background in digital marketing and plays a key role in sourcing the tools and strategies that drive operational efficiency, revenue growth, and stronger customer experiences.

In this webinar, Bill will share how LB Capital leverages Hatch and other technologies to boost performance across their portfolio. You’ll walk away with actionable insights on:

• Streamlining operations and tech to drive consistent, scalable growth

• Boosting conversions with smarter marketing—and using AI to lighten the load

• Elevating your impact—whether you’re an owner, manager, or individual contributor

Plus, plenty of time for live Q\&A. Get ready for big-picture insights and growth-focused strategies from an industry leader. Register now.


Scaling Profits & Processes: The LB Capital Playbook with Bill Rossell

The problem with HVAC busy season? High volume without a strategy leads to burnout and missed revenue. In this webinar, hosted by Hatch and Nexstar, we’ll break down what top-performing HVAC companies do to truly capitalize on busy season — without overwhelming their teams.

Join Nexstar coach Zach Klinger as we walk through a five-part playbook designed to help you:

 • Maximize conversions at every key touchpoint

 • Prevent burnout across your team

 • Set the stage to keep extracting value from your leads after the rush

The best HVAC companies don’t just survive busy season — they dominate it. Register now to learn how.


The HVAC Busy Season Playbook: Maximize Revenue, Minimize Burnout – with Nexstar Coach Zach Klinger

Skyview is using Hatch Voice AI to turn after hours and overflow calls into booked jobs, and creating a better experience for their human call center manager in the process. 

In this webinar, we’re sitting down with their CEO, Trevor Calero, and Director of Client Services, Samanthya Schild, to learn about the ins and outs of their success. Tune in for insights on:

 • Managing leads efficiently

 • Training your bot with the right scripts

 • Integrating AI into your day-to-day…and more

Plus, a live demo of Voice AI and open Q\&A. Come learn what it looks like to put AI to work – register now!


How Skyview is Turning Missed Calls into Appointments with Hatch Voice AI

Peterman Brothers is one of the fastest-growing home service companies in the country, and not by accident. President and CEO Chad Peterman is spearheading an intentional mission of growth throughout the business.

In this webinar, Chad will be joined by Hatch CRO Tim Geisenheimer and Homepros founder Alec Stevanovski for a discussion on scaling the contact center specifically. Tune in for practical advice on:

 • Making the contact center a more efficient revenue driver

 • Driving response times down to 0 seconds

 • Finding the right mix of people and AI

And more. With plenty of time for Q\&A. Whether you’re trying to scale a contact center or level up your impact inside one, this webinar will deliver fresh insights you can put to work immediately. Register now.


Scaling a Home Services Contact Center in 2025 – with Chad Peterman

Some leads are kicking tires, others are ready to buy. And in today’s highly competitive market, the ones ready to buy won’t wait around. Your success hinges on your ability to engage them in the moments that matter—and to create those moments.

It all comes down to intent, and that’s what this webinar is all about. Kristen McCormick, Head of Marketing at Hatch, and Jamie Smith, VP of Marketing at Modernize, will be teaming up to go over: 

 • How to generate and influence intent

 • How to capture that intent and turn it into viable leads

 • How to convert high-intent leads into appointments and sales

Whether you’re generating your own leads or working with a partner, this webinar will surface key insights and tactical tips to help you harness intent as a power source for your business. Register now!


The Art of Intent: Capturing and Converting Ready-to-Buy Leads with Modernize

In early 2024, Bath Solutions Etc. ramped up their lead spend across multiple channels, but conversions did not follow and their cost of marketing skyrocketed. Fast forward to 2025, and they’re seeing not only higher conversion rates, but also better customer relationships and less burdened call center employees. 

What did it take? Find out on Thursday, March 20 at 2pm ET in our live session with marketing leaders from Bath Solutions, HomeBuddy, and Hatch. We’ll be covering: 

• How to use data to make decisions

• How to choose and collaborate with lead providers

• How to maximize conversion rates, LTV, and call enter efficiency

And more. With Q\&A. Gain the insights you need to get the most out of your lead spend - register now!


How to Succeed with Buying Leads: with HomeBuddy & Bath Solutions

Outbound calling is still one of the most critical workflows for service businesses — but outreach, confirmations, and follow-ups are difficult to scale without added cost and complexity.

That’s changing. With the launch of Outbound Voice AI with Hatch, you can now automate intelligent outbound calls directly from your campaigns—bringing outbound calling into the same system that already powers inbound calls, SMS, and email.

In this webinar, our AI experts will introduce our long-awaited new outbound Voice AI—what it can do and what it means for scaling customer communication with AI

**You’ll learn:**

*   How the new Outbound Voice AI calling automates confirmations, lead follow-up, reengagement, and more.
*   How it works inside your campaigns alongside SMS and email
*   Recent ServiceTitan calendar integration enhancements that make AI booking even stronger

Plus live Q\&A. You’ll walk away with a clearer understanding of how Voice AI can handle routine calls while your CSRs stay focused on the conversations that need a human touch. Register now!
