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Go to https://getcontrast.io and sign up for a free account. 

👋 Your friends at Contrast

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People retain **95% of a message via video**, compared to just 10% through text.

That means your audience is **9x more likely to remember** your video content than your blog posts.

No surprise, then, that **87% of marketers** report increased lead generation from video content. But why does video work so well in B2B?

✅ **Algorithms Prioritize Video:** Social media platforms like Instagram, Facebook, and LinkedIn increasingly prioritize video content in their algorithms.

✅ **SEO Benefits**: Video content boosts SEO efforts by keeping users on your website longer, which signals to search engines that your content is valuable.

✅ **Mobile Accessibility:** 75% of viewers consume short-form video content on mobile devices. This accessibility ensures that your content can reach audiences anytime, anywhere.

Join us **LIVE on July 2nd** as **Thibaut Weller**, Demand Gen @**Unmuted**, shares **5 actionable tips** to elevate your B2B social video strategy.

Thibaut is behind one of the most talked-about B2B video content strategies on LinkedIn. At Unmuted, he’s helped turn video into a demand gen machine—earning attention, driving pipeline, and making a real impact.

As he says, *"If I'd get a euro every time someone told me 'I saw Unmuted's video content on LinkedIn', I could retire right now."*

Don't miss this one.


5 tips for making epic social video content in B2B marketing

Marketers are sitting on a content gold mine... with a spoon to dig for the gold. What you really need is a machine. The good news? In this webinar we'll show you how the content machine works, and how Content Repurposing is the key to increased reach with better payback.

In this webinar, Andy Ashton (Head of Technology & Customer Success at [MadeToSee.com](https://madetosee.com/)) shares insights, strategies and secrets behind elevating your content strategy.

Andy has many years of experience managing webinar programmes for Enterprise businesses. He also provides a unique perspective as a content creator in the tech & gaming space, with a back catalogue of 1000+ videos across social media. Join this webinar and be ready to think bigger and smarter.

In this webinar you'll learn:

• Why you should be repurposing content

• Where repurposing sits in your marketing strategy

• How content repurposing benefits the whole company (not just marketing)

• Vibe repurposing vs. having a repurposing strategy

We'll talk actual strategy that sets you on the path to increased content reach and audience engagement.

As always, join us live to ask your questions. Or register to watch it back when it's convenient for you.

See you there 👋


Build a Content Engine: Repurposing Strategies for SaaS Teams

In this webinar series, we invite people who run successful webinars. What do they do to make them successful? What are their strategies? For every episode, we look at the different types of webinars you can run. Think AMAs, thought-leadership or simply demos.

In this first episode, we invite Ethan from Rotacloud. Recently he ran a successful product launch on Contrast. What jumped out is how he blended in pre-recorded content and live content. Creating a very engaging webinar:

*   48% of registrants watched live
*   Over 300 chat messages
*   77% Live view time

Do you see what I see? Those are pro stats.

In this webinar Ethan shares his **secrets for a successful product announcement** webinar. He'll answer questions like:

1.  What is the reason for running product webinars? How do you align them with business goals?
2.  How do you make the product demo engaging and not just a standard walkthrough?
3.  How can you effectively use visuals, animations, or live interactions to enhance engagement?
4.  How do you measure the success of a product launch webinar beyond just attendance numbers?

Join us live to ask your questions. Register to receive the replay if you can't make it on time.

Look forward seeing you there.


Product Announcement Webinars Reinvented

**Want to turn your webinars into a revenue-driving machine?**

On **January 30th at 4 PM CET**, Stuart and Maxim will walk you through Contrast's free HubSpot Academy for marketers, designed to help you optimize webinar follow-ups and track ROI using HubSpot.

Join Stuart, author and workflow creator at **ConnectedGTM**, who helps startups in the HubSpot ecosystem build content-led GTM strategies to drive pipeline and partnerships. With years of hands-on experience, Stuart knows everything HubSpot-related, from optimizing workflows to scaling growth within the platform.

In this session, you’ll learn how to:

*   Implement lead scoring in HubSpot
*   Execute effective post-webinar follow-up strategies
*   Build a performance dashboard in HubSpot

***

Whether you're a marketer looking to improve your webinar strategy or just curious about using HubSpot for webinars, this session has something for you.

***

Can’t make it live? Register anyway, and we’ll send you the replay!


How to Run Effective Webinars with HubSpot

## Want to be a great Head of Marketing one day?

On **December 5th at 5 PM CET**, Sara and Maxim will teach you how to level up your marketing career. Whether you're just starting out or ready to take the next big step, this webinar is for you!

Join Sara, Head of Marketing at **Stryber**, as she shares her incredible journey from working at **Tesla** to leading B2B marketing for top IT service providers and adTech startups. With nearly a decade of experience and a network of over **40k followers on LinkedIn**, Sara knows what it takes to reach the top – and she’s here to help you get there too.

In this session, we'll cover:

*   **Building Your Experience**: How do you go from marketer to marketing leader? Sara’s tips on what skills to focus on, how to make the right connections, and how to stand out on your career path.
*   **Leadership & Team Building**: So, you’ve landed the role – now what? Learn how to build a strong, high-performing team, create a positive culture, and lead with impact.
*   **The Power of Personal Branding**: Sara’s LinkedIn presence is a big part of her success. She’ll share how sharing your marketing insights online can open doors to new opportunities, whether it’s freelance gigs or collaborations with top brands.
*   **Building Strong Relationships with Sales & the CEO**: Marketing doesn’t work in isolation. Learn how to connect with your CEO, collaborate with the sales team, and align everyone on the same goals for bigger impact.

***

Ready to take your marketing career to the next level?

Whether you’re aiming for a Head of Marketing role or just curious about what it takes, this webinar will give you the inside scoop from someone who’s been there and done it.

***

Can’t join live? No worries—register, and we’ll send you the replay!


How to Become a Great Head of Marketing

## Most businesses spend $10,000s every year on their content marketing strategy... yet 97% of webpages never get any traffic.

###### Too many businesses invest heavily in content creation, but not enough in distribution.

# How to make sure your page makes it to the top 4%?

On **October 23rd at 4 PM CET**, Mina and Maxim will teach you how to build a successful content marketing strategy (with the distribution it deserves) for 2025:

*   **Get inside your audience’s head** and discover what they *really* need.
*   **Align your content with your business goals** for maximum impact.
*   **Stand out from the crowd** with messaging that hits the mark every time.

And we'll cover Mina's pillars of a successful B2B content engine:

*   **Amplification**: Boost your content's reach and impact.
*   **Differentiation**: Make your brand unforgettable with unique messaging.
*   **Direction**: Map out a clear plan to keep your content efforts on track.

Whether you're building your content engine in 2025 or looking to increase the ROI of your strategy, there will be something for you in this session.

***

Join them for an interactive workshop with a live quiz and games, and a detailed breakdown of the methodology that Mina uses with her clients: high level strategy, common problems, pains, and solutions.

Mina is a content (content) creator with 14k followers and 9 years of experience building and scaling content programs for both start-ups and big-name B2B brands.

***

Can’t join live? No worries—register, and we’ll send you the replay!


Building a Content Marketing Strategy for 2025

###### (so your prospects finally understand what you do)

What do marketers, copywriters, and content creators have in common?

**They all struggle with positioning (explaining what their product does).**

And of course they do — it's one of the hardest parts of finding Product/Market Fit.

To help you out, we decided to call in an expert 📞

###### (Read to the end for a surprise 🎁)

Anthony's the #1 Product Marketing content creator on LinkedIn — and the Co-founder of FletchPMM (he's also a rock star 🤘).

Join Anthony and Maxim on **July 2nd at 2:15PM GMT (10:15 EST)** for the least boring webinar on startup positioning you'll ever attend.

***

## 1. "Who's that SaaS?"

→ Think you know your SaaS? Come test your skills.

## 2. Results (and why positioning is hard)

→ Learn how and why startups fail to get their positioning right.

## 3. Positioning exercise

→ Anthony will share a framework to evaluate/improve your positioning.

## 4. Landing page breakdown 🎁

→ Anthony and will break down randomly selected landing pages from chat. Come drop yours in the chat to enter the giveaway!

## 5. Q\&A

→ Ask Anthony anything (yes anything) — Maxim will be there too if you want to ignore him.

Come learn everything you need to position your startup (and have a good time while you're at it).

***

Can't make it live? Register to get the replay.


45 minutes to fix your startup’s positioning

Creating a webinar takes a LOT of time. Finding a guest speaker, writing the script, creating your presentation, marketing the registration page, hosting the event, answering questions… It adds up.

*Settling just for the replay isn't enough.*

***

Webinars make for great core content pieces — full of authentic moments, personal experiences, anecdotes, numbers and more.

This webinar will cover:

*   Tips for creating webinars that are easier to repurpose
*   How to repurpose your webinars in 2 clicks:
*   Short viral clips
*   Blog articles
*   Newsletters
*   Social posts
*   How to get ideas for future webinars

🔴 We'll show some real-life Repurpose Ai action LIVE with [Contrast](https://getcontrast.io?utm_source=repurpose-ai\&utm_medium=webinar) customers

Everything you need to know to improve the ROI of your webinar strategy.

Join us on April 4th @2PM GMT for this Masterclass in webinar repurposing.


Turn a Webinar into a Month of Content (with Ai) ✨

## ...without a 10-person SEO team.

SEO's a great way to drive website traffic, signups, and demos. But also to increase brand awareness.

But with all the SEO tips out there... What actually works?

***

## We scaled our SEO from 0 to 1,000,000 impressions in only 5 months...

And over 2k clicks/month.

So we thought we'd share our learnings with all of you.

This webinar will cover:

*   Keyword Research
*   Keywords Prioritization Framework
*   Using [Penfriend](https://penfriend.ai/) to generate articles
*   On-page SEO basics
*   Tracking SEO metrics & success
*   Tips & tricks learned along the way

Everything you need to know to get that #1 spot on Google.

Join us on Feb 1st @4PM GMT for this Masterclass in SEO.


SEO: 0 to 1M Impressions in 5 months

## ...with more and more people creating and consuming video content.

Video's a great way to:

*   Drive sales
*   Build brand awareness
*   Educate about your product
*   Generate high-quality leads

But to get the benefits of video... you need eyes on your videos.

YouTube is the 2nd search engine and Google indexes millions of videos to serve to users.

***

We've become experts in everything video. So we thought we'd share our learnings with all of you.

This webinar will cover:

*   How to find video content to produce for SEO
*   How to embed the video with a branded player
*   How to optimize it for SEO

Everything you need to know to get that #1 spot on Google.

Join us on December 19th @3PM GMT for this Masterclass in video SEO.


Video SEO: How to rank your video first on Google Search

###### Live Q\&A with Dean

# Get answers to your toughest webinar problems

*“Our technical people are boring.”*

*“No one responds to our pitch.”*

*“I can't get anyone at my company to change what we’re doing.”*

*“My boss thinks webinars are just content.”*

This session, our final of four(!) is your chance to get blunt, tactical, practical answers.

In a completely open, no-holds-barred Q\&A, Dean Waye ([bestdamnwebinar.com](http://bestdamnwebinar.com)) is taking on any question.

Whatever you’re dealing with, Dean has dealt with it. Whatever failed, Dean failed at it too. And whatever goal you’re trying to achieve, Dean has helped someone achieve it.

Come armed with your question, or email it ahead of time [using this form](https://tally.so/r/3jbxBQ), and together we’ll get you back on track.

👋 Tim & Dean


What are YOUR toughest webinar problems?

###### How to get your audience to convert

# **Moving a B2B Audience from your opening to fulfilling your Call to Action**

In Episode #1 we covered how to get and keep your audience’s attention.

In Episode #2 we stepped through their internal dialogue during your webinar.

Now, we’re taking you through your own content, so your audiences will stick with you, and respond to your Call to Action.

***

**There’s no theory here — this is 100% tactical advice based on over 1,000 events.**

We’re showing you step 1, step 2, all the way to the end of your event. Seven steps in all.

Simple. Validated. Stunningly effective.

And different than what you’re doing today.

***

**Join us to see:**

*   How Dean writes openers for his clients’ webinars
*   The 7-Question structure that their content is arranged into
*   How he approaches the Call to Action, and why he never allows certain popular options
*   Why there’s never a “Q\&A” slide in the webinars he writes


Moving a B2B Audience from your opening to fulfilling your Call to Action

Sales and marketing alignment sounds great in theory. In practice? It's usually a mess of finger-pointing, missed opportunities, and "that's not my job" answers. Marketing thinks sales doesn't follow up properly. Sales thinks marketing sends garbage leads. Everyone's frustrated, and growth suffers.

Join us for an exclusive Q\&A with Laura Erdem, Sales Director at Dreamdata, and quite possibly the only sales person on the planet who genuinely loves marketing. While everyone else is playing the blame game, Laura figured out how to make both sides work together to actually drive growth.

**We're covering:**

*   How better collaboration directly impacts your growth numbers
*   What smart sales-marketing partnerships actually look like in practice
*   The handoff moments that make or break your revenue pipeline
*   Why most "alignment" efforts fail and what works instead

We're gonna have a real conversation with someone who's been in the trenches and figured out how to make it work. Laura's got the battle scars and the wins to prove it.

Bring your questions and your war stories. We're ready for all of it.


Driving Growth Through Smarter Sales-Marketing Collaboration

Struggling with low webinar attendance? Manual processes eating up your time? Technical issues derailing your marketing efforts?

UserGuiding faced the exact same challenges until they discovered a game-changing approach that increased their webinar registrations 10x and transformed webinars from their most frustrating marketing channel into their most profitable one.

Levent Askan, Marketing Communications Manager at UserGuiding, is joining us to tell how they turned webinars into their number one lead generation channel.

## What You'll Discover:

Learn the exact roadblocks that were killing UserGuiding's webinar success and how they eliminated them. Levent will walk us through their complete strategy transformation, including the integration approach that automated their entire lead management process.

You'll see how UserGuiding scaled beyond English-speaking markets, expanded into Portuguese and Arabic audiences, and built a global lead generation engine. Most importantly, you'll get the actionable playbook they used to make webinars their most reliable source of high-quality leads.


How UserGuiding turned webinars into their #1 lead gen channel

Join us for an exclusive Q\&A with **Shyvee Shi, Product & Community Lead at Microsoft**, as we dive deep into how she and her team built one of Microsoft’s most impactful AI learning programs.

Shyvee led the **AI Community Learning Program (Alpha)**, bringing together 45 participants from 16 countries to explore AI tools in a fun, hands-on, and collaborative way. The results were remarkable:

✅ 3,000+ applications in just 5 days

✅ 45 participants completed 300+ AI projects

✅ 200+ LinkedIn posts shared from participants

✅ Achieved a 91 NPS – far above industry benchmarks

Now, as Microsoft scales the program into Beta with a **community-led mentorship model**, we’re sitting down with Shyvee to unpack:

*   How do you build AI-literate communities from scratch?
*   What made the program so engaging and impactful?
*   How can *you* replicate these strategies to build community-driven AI learning for your own products, teams, or users?

Bring your questions and get ready to be inspired and equipped to build your own community!
